Trolli + James Harden

This is a story of a little gummy brand with some seriously big cojones. At risk of losing distribution in c-stores, Trolli had to outsmart the gummiliaths by cracking the code on marketing’s most elusive targets - millennials and teens. We had a killer idea: Align Trolli’s “Weirdly Awesome” brand platform with the weirdest player in the NBA to create a unique gummy product.

But we didn't stop there. We launched a fully integrated omnichannel program that created a 5.8x sales lift over the previous year at 7-Eleven, won hearts at retail and became a Snapchat marquee case study at Cannes.

AWARDS:

2018 Digiday Awards Best Brand/Influencer Collaboration

2017 Effie, Bronze in Davids vs. Goliath and Snacks & Desserts

MEDIA COVERAGE:

Forbes

Media Post

eventmarketer

AdAge

Adweek

TIME

Sports Illustrated

Candy & Snack Today

CREDITS:

Role: Associate Director, Social

Creative Director: Rob Peichel

Art Direction/Design: Justin Davis

Copywriting: Matt Cermak, John Sullivan